About Mimi
About Mimi
At Mimi, we carefully curate a selection of safe, high-quality toys, baby essentials, and accessories designed to support your child’s development and create magical moments for the whole family.
At Mimi, we carefully curate a selection of safe, high-quality toys, baby essentials, and accessories designed to support your child’s development and create magical moments for the whole family.
Mimi’s growing community
Join the Mimi family and connect with other parents who share your passion for raising happy and healthy little ones.
5k+
Happy Parents Served
5k+
Happy Parents Served
5k+
Happy Parents Served
200+
Carefully Curated Products
200+
Carefully Curated Products
200+
Carefully Curated Products
99%
Customer Satisfaction Rate
99%
Customer Satisfaction Rate
99%
Customer Satisfaction Rate
50+
Eco-Friendly Products
50+
Eco-Friendly Products
50+
Eco-Friendly Products
Mimi's features
Why shop at Mimi?
Curated Quality
We carefully select every product to ensure it meets the highest standards of safety, comfort, and style for your baby.
Curated Quality
We carefully select every product to ensure it meets the highest standards of safety, comfort, and style for your baby.
Affordable Prices
Premium products without premium price tag. We believe quality baby essentials should be accessible to all families.
Affordable Prices
Premium products without premium price tag. We believe quality baby essentials should be accessible to all families.
Hassle-Free Shopping
With easy navigation, secure checkout, and a variety of payment options, shopping with us is a breeze.
Hassle-Free Shopping
With easy navigation, secure checkout, and a variety of payment options, shopping with us is a breeze.
Popular brands
At Mimi, we proudly collaborate with trusted brands that share our commitment to quality, safety, and innovation.
Our team
The hearts behind Mimi
That's why we’re not just about products – we’re about making memories.
Emma Hartwell
Founder & CEO
Emma Hartwell
Founder & CEO
Emma Hartwell
Founder & CEO
Liam Cooper
Chief Operations Officer
Liam Cooper
Chief Operations Officer
Liam Cooper
Chief Operations Officer
Sophia Daniels
Marketing Manager
Sophia Daniels
Marketing Manager
Testimonials
What our people say
"A Wonderful Shopping Experience!"
"Mimi made shopping for my newborn so easy and stress-free! The clothes are soft, adorable, and high-quality, and the shipping was super fast. I’ll be coming back for all my baby’s needs!"
Adam Miller
"A Wonderful Shopping Experience!"
"Mimi made shopping for my newborn so easy and stress-free! The clothes are soft, adorable, and high-quality, and the shipping was super fast. I’ll be coming back for all my baby’s needs!"
Adam Miller
"A Wonderful Shopping Experience!"
"Mimi made shopping for my newborn so easy and stress-free! The clothes are soft, adorable, and high-quality, and the shipping was super fast. I’ll be coming back for all my baby’s needs!"
Adam Miller
"Reliable & Safe Products"
"I love how Mimi carefully selects products that are both safe and stylish. As a new parent, it’s so reassuring to know I can trust their recommendations for my baby!"
James Trut
"Reliable & Safe Products"
"I love how Mimi carefully selects products that are both safe and stylish. As a new parent, it’s so reassuring to know I can trust their recommendations for my baby!"
James Trut
"Reliable & Safe Products"
"I love how Mimi carefully selects products that are both safe and stylish. As a new parent, it’s so reassuring to know I can trust their recommendations for my baby!"
James Trut
"My Go-To Baby Store!"
"From baby clothes to toys and nursery items, Mimi has everything I need. The customer service is amazing, and I love the eco-friendly options they offer. Highly recommend!"
Markus Fuller
"My Go-To Baby Store!"
"From baby clothes to toys and nursery items, Mimi has everything I need. The customer service is amazing, and I love the eco-friendly options they offer. Highly recommend!"
Markus Fuller
"My Go-To Baby Store!"
"From baby clothes to toys and nursery items, Mimi has everything I need. The customer service is amazing, and I love the eco-friendly options they offer. Highly recommend!"
Markus Fuller
"A Life-Saver for Busy Parents!"
"As a working mom, I don’t have a lot of time to shop around. Mimi has everything I need in one place, and the customer service is fantastic! I love that they have fast shipping and quality products that I can trust."
Mary Jonson
"A Life-Saver for Busy Parents!"
"As a working mom, I don’t have a lot of time to shop around. Mimi has everything I need in one place, and the customer service is fantastic! I love that they have fast shipping and quality products that I can trust."
Mary Jonson
"A Life-Saver for Busy Parents!"
"As a working mom, I don’t have a lot of time to shop around. Mimi has everything I need in one place, and the customer service is fantastic! I love that they have fast shipping and quality products that I can trust."
Mary Jonson
We believe every small moment with your baby is worth celebrating.
That's why we’re not just about products – we’re about making memories.
We believe every small moment with your baby is worth celebrating.
That's why we’re not just about products – we’re about making memories.
We believe every small moment with your baby is worth celebrating.
That's why we’re not just about products – we’re about making memories.